An Introduction to Communication Studies 1st Edition

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ISBN – 9780702172618
Edition – 1st Edition
Author/s – Sheila Steinberg
Publisher/s – Juta Legal and Academic Publishers
Course Code – COM1501 | COM1502

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ISBN – 9780702172618
Edition – 1st Edition
Author/s – Sheila Steinberg
Publisher/s – Juta
Course Code – COM1501/COM1502

 

Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programs and other mass media, and the political and social experiences referred to in this title, many of which have been localized to reflect the South African context. Beginner students majoring in communication studies, as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialization within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter.

Students may monitor their learning with the summaries and ‘test yourself’ questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.

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