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Entrepreneurship – A South African Perspective 3rd Edition

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ISBN – 9780627031366
Edition – 3rd Edition
Author/s – G. Nieman, C. Nieuwenhuizen
Publisher/s – Van Schaik Publishers
Course Code – MNE2601

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Entrepreneurship – a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship.

In addition, it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this third edition of Entrepreneurship all the chapters have been updated, and some chapters, including those on corporate entrepreneurship, e-business and the resource requirements of legal and related aspects, have been substantially revised. To provide a more practical context, profiles of typical entrepreneurs are also included. Contents include the following: Seeing, locating, measuring and opening the window of opportunity; Developing the business plan; Determining the resources required; Fairtrade, competition and consumer protection; The role of national government in developing and enabling the small business environment; Controlling and planning for growth; Key issues of business success or failure; E-commerce opportunities; Corporate entrepreneurship in South Africa.

Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa, as well as managers, management consultants, and trainees, developers and presenters of in-house business courses.

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    Grade A, Grade B, Grade C

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