Integrated Organisational Communication 2nd Edition
ISBN – 9780702189845
Edition – 2nd Edition
Author/s – Rachel Barker, George Charles Angelopulo
Publisher/s – Juta Legal and Academic Publishers
Course Code – COM3708
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public.
Communication flourishes in organizations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction – interpersonal, mediated, digital and social; as the foundation of the corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organizations’ communication, and then delves into the detail.
This book adopts a multidisciplinary approach to organizational communication, and while it takes cognizance of individual academic and professional disciplines, it avoids alignment with any one of these.
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